In June 2014 City of Amsterdam and Amsterdam RAI opened the tendering procedure for the development, realization, and exploitation of a headquarter hotel RAI. Eleven entries were submitted and each of these entries were of an exceptional quality. All parties scored high on a catering function on the top floor. The winning concept of OMA, COD and NH Hotel Group stood out because of the additional special facilities such as a television studio, gallery, sculpture garden, spa, restaurant and bar. Above all, the iconic design of the building was decisive.