может немного не в тему, но также следует взглянуть на это:
"RichFX Announces That Discreet Will Support RichFX's Efforts to Bring Immersive Environments and Content to E-Commerce
RichFX Technology Applauded as Rich Media E-Commerce Creation Tool for 3D Studio MAX Animators and Web Designers
RichFX Previewing Its Technology at Real Conference 2000 May 24-26
MONTREAL, --(May 25, 2000)-- RichFX Inc. (formerly WebGlide), the creator of ground-breaking technology providing immersive environments on the Internet at all connection speeds, and Discreet, a division of Autodesk announced a joint effort to bring three-dimensional environments and content "to life" on e-commerce sites. Discreet will assist RichFX in reaching the 3D Studio MAX and Web designer community through distribution of the RichFX Clips Encoder, a free plug-in for 3D Studio MAX. The goal of this distribution is to enable a wide group of content creators to develop engaging content that drives e-commerce brand differentiation and online sales.
For the first time, using RichFX's proprietary technology, e-commerce companies can bring their retail brand or product content to life on the Internet in a real-world setting. Examples of how this might be applied include using RichFX Clips to take a consumer on a walk-through of an online store or showing a demonstration of a product in a real-life environment, such as a toy in a child's playroom. Content creators can use RichFX Clips technology to create mini-tours, promotional videos, greeting cards, advertisements or other context-based content as an important part of their clients' e-commerce strategies. RichFX will be previewing its latest technology at Real Conference 2000, May 24-26 in San Jose, CA.
RichFX's award-winning, patent-pending compression technology enables e-commerce companies and advertisers to reach the widest audience of Internet users. Unlike conventional video that requires high connection speeds for a rich experience, RichFX streams high quality computer generated video over a dial-up modem - which is the Internet connection for 95% of home users today. For those 5% of home users with access to broadband, consumers are able to enjoy an even further enhanced experience due to the technical capabilities that this proprietary computer generated video technology brings to broadband.
"We are pleased that companies like RichFX share Discreet's vision to bring 3D to the Web," said Jeremy Hubbell, 3D Internet Animation Product Manager at Discreet. "RichFX offers our 3D Studio MAX customers a suite of tools for authoring engaging e-commerce environments on the Internet."
Tal Kerret, CEO and co-founder of RichFX Inc., said, "We're very excited to have the support of Discreet. Discreet is a world leader in software for 3D visual effects and their support of RichFX technology will help us more quickly drive the market for rich, compelling 3D e-commerce environments on the Web."
так, что есть повод для размышления.