The work was created for the exhibition Modulor 2011 Category A. and took third place. Author uses the font (ACHELLES) Alexander Kolobov (graphic designer). Advertising copyright font (Erarta) (ACHELLES). The poster interweaving of old and new in the arts (in the example of such little things: nail - self-cutting, clothespins, and so the same old nail on time and used sow day and modern self-cutting) and fire shield, smoke and old footcloth Erarta logo which symbolizes the need for a rethinking of the style.